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Last update: September 23, 2025
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Want your money to match your values? Discover how ESG investing enables students to build wealth while supporting companies that prioritize the planet and society.
By Derick Rodriguez, Associate Editor
Edited by Yerain Abreu, M.S.
Learn more about our editorial standards
By Derick Rodriguez, Associate Editor
Edited by Yerain Abreu, M.S.
Learn more about our editorial standards
ESG investing has swept college campuses with promises that you can "do good while doing well." But before you let activism drive your portfolio decisions, it's crucial to understand what ESG really is.
ESG stands for Environmental, Social, and Governance, and while marketed as objective business analysis, it's increasingly criticized as a way to force companies into political compliance rather than focus on profitability. This post will explain what ESG investing actually is.
ESG investing claims to evaluate companies on Environmental, Social, and Governance factors alongside financial performance.
In practice, it often means excluding profitable companies that don't align with current political fashions while rewarding businesses that embrace trendy causes, regardless of their actual business performance.
Rather than finding the best businesses, ESG investing artificially constrains your investment universe based on subjective political judgments about which industries and practices are "acceptable."
ESG investing relies on rating agencies like MSCI and Sustainalytics that score companies based on their adherence to particular environmental and social orthodoxies. These aren't objective business metrics; they're political report cards that often penalize profitable, well-managed companies for operating in disfavored industries.
The absurdity is evident in real examples: Tesla was kicked out of the S&P 500 ESG Index despite being the world's largest electric vehicle manufacturer, while ExxonMobil remained included.
This highlights how ESG scoring often defies common sense and reflects arbitrary political judgments rather than meaningful analysis.
The core problem: When rating agencies can arbitrarily decide that a profitable energy company is "bad" while a money-losing solar company is "good," you're not making investment decisions; you're making political statements with your money.
Companies now spend enormous resources trying to game these subjective scoring systems instead of focusing on what should matter: delivering value to customers and shareholders. This misallocation of corporate resources ultimately hurts everyone, including investors.
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Compare RatesCollege campuses have become hotbeds of political activism, and ESG investing conveniently packages that activism as financial strategy. Students are told they can fight climate change and social injustice through their investment choices, a seductive but fundamentally flawed premise.
The reality is that ESG investing mainly serves to make activists feel good about themselves while potentially sabotaging their financial futures. When you're starting your investment journey with limited capital, the last thing you should do is artificially constrain your options based on political considerations.
The campus echo chamber: University environments often present ESG investing as obviously correct without exploring serious criticisms or alternative viewpoints. This one-sided presentation does students a disservice by not preparing them for the real-world tradeoffs involved.
Many campus investment clubs now focus exclusively on ESG strategies, depriving students of experience with traditional value investing, growth investing, and other proven approaches that might better serve their long-term financial interests.
ESG / sustainable funds tend to survive longer. Around 77% of ESG funds from 10 years ago are still operational today, compared to roughly 46% for traditional funds.
Despite marketing claims, ESG investing faces a fundamental performance problem that proponents often downplay or ignore entirely.
About 83% of total ESG assets are in Europe, significantly more than in North America or Asia.
The criticisms of ESG investing go far deeper than just performance concerns; they strike at the heart of what investing should be about.
Over 60% of Americans believe investment funds should consider sustainability/ESG factors, but far fewer actually put money into ESG or sustainable-themed investments.
If you want to explore ESG investing, it’s important to do it with clear eyes and a plan:
In 2022, there was a 76% drop in global investments (net inflows) into ESG funds vs the previous year.
Rather than constraining your investment options through ESG criteria, consider approaches that might better serve your long-term financial goals:
Students interested in developing a more complete understanding of investing should seek out diverse viewpoints:
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The evidence is mixed. They have traditionally underperformed; however, Morgan Stanley data shows sustainable equity funds had median returns of 5.2% vs traditional funds at 5.1% in 2024, essentially matching performance.
According to Morgan Stanley, a $100 investment in sustainable funds in December 2018 would be worth $136 by December 2024, while traditional funds would be $131.
Some sources indicate ESG funds have "matched or surpassed traditional funds over most time periods" and "median ESG ETF outperformed the median traditional ETF in three of the last four years.
This is largely marketing spin. Traditional diversified investing already accounts for business risks. ESG adds political and ideological risks that may have little relationship to business fundamentals.
Climate change concerns are already reflected in market prices. ESG investing often goes far beyond climate issues to encompass broad political agendas that may hurt rather than help environmental goals.
Companies that serve customers well and treat employees fairly tend to be more profitable long-term. But ESG goes far beyond these basic business principles to enforce specific political positions.
This assumes ESG scoring accurately identifies harmful companies, which is questionable. Many "harmful" companies provide essential products and services that improve human welfare.
ESG investing represents the politicization of financial markets, prioritizing activist goals over investor returns. While marketed as a win-win strategy, the evidence suggests it's often a lose-lose proposition: worse financial performance combined with questionable real-world impact.
As a college student beginning your investment journey, you have decades for your money to grow through compound returns. The difference between a well-diversified, low-cost investment approach and one constrained by ESG criteria could easily amount to hundreds of thousands of dollars over your lifetime.
Your generation faces real financial challenges: student loan debt, housing costs, and an uncertain economic future. In this environment, letting political considerations drive your investment decisions may be a luxury you can't afford.
If you truly want to make the world better, focus first on building wealth through sound investment principles. Then use your financial success to support causes you care about directly and effectively. This approach serves both your financial interests and your values better than accepting reduced returns through politically-motivated investment constraints.
Derick Rodriguez
Derick Rodriguez is a seasoned editor and digital marketing strategist specializing in demystifying college finance. With over half a decade of experience in the digital realm, Derick has honed a unique skill set that bridges the gap between complex financial concepts and accessible, user-friendly communication. His approach is deeply rooted in leveraging personal experiences and insights to illuminate the nuances of college finance, making it more approachable for students and families.
Yerain Abreu
Yerain Abreu is a Content Strategist with over 7 years of experience. He earned a Master's degree in digital marketing from Zicklin School of Business. He focuses on college finance, a niche carved out of his journey through the complexities of academic finance. These firsthand experiences provide him with a unique perspective, enabling him to create content that's informative and relatable to students and their families grappling with the intricacies of college financing.
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